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The Craft of Words - Part Two, Microcopy

Murphy, Christopher and Persson, Nicklas (2013) The Craft of Words - Part Two, Microcopy. Five Simple Steps. Penarth. 65 pp ISBN 978-1-907828-21-8 [Book (authored)]

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URL: http://www.fivesimplesteps.com/products/the-craft-of-words-microcopy

Abstract

Almost every interaction you make, through a website or application, involves words. Words can help, words can hinder. They can ease a user on their journey or they can get in the way, causing frustration. Given their power, it’s no surprise to discover that companies like 37signals and MailChimp, to name but two, position words at the heart of their design process. In this, the second part of The Craft of Words, The Standardistas explore the craft of words at a micro level, considering how microcopy can satisfy functional requirements by aiding and improving design interactions, enhancing interfaces for both function and delight, and helping users get things done.

Item Type:Book (authored)
Keywords:branding, design, copywriting, words, microcopy
Faculties and Schools:Faculty of Art, Design and the Built Environment > Belfast School of Art
Faculty of Art, Design and the Built Environment
Research Institutes and Groups:Art and Design Research Institute > Future and Virtual Worlds
Art and Design Research Institute
ID Code:28182
Deposited By: Mr Christopher Murphy
Deposited On:02 Nov 2014 21:50
Last Modified:09 Dec 2015 11:17

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