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On Creative Spirit

Murphy, Christopher (2013) On Creative Spirit. In: Smashing Book #4. Smashing Magazine, Freiburg, pp. 465-494. ISBN http://smashed.by/sb4 [Book section]

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URL: http://www.smashingmagazine.com/smashing-book-4-new-perspectives/


‘On Creative Spirit’ outlines a three step methodology for building an idea generation culture from which ideas will naturally flow. I believe this requires three simple steps that can be adopted by organisations, both large (with thousands of employees), to small (with just a handful of employees). The steps in the process required are as follows: ‘Priming the Brain’, ensuring brains are conditioned for idea generation; ‘Choosing a Conductor’, identifying appropriate team leaders to guide the creative process; and ‘Encouraging Chance Collisions’, ensuring studio and office spaces are optimised for creative collisions.

Item Type:Book section
Keywords:idea generation, innovation, brainstorming, ideas factories, ideas, concept generation, lateral thinking, ideation
Faculties and Schools:Faculty of Art, Design and the Built Environment > Belfast School of Art
Faculty of Art, Design and the Built Environment
Research Institutes and Groups:Art and Design Research Institute > Future and Virtual Worlds
Art and Design Research Institute
ID Code:28183
Deposited By: Mr Christopher Murphy
Deposited On:20 May 2015 10:10
Last Modified:09 Dec 2015 11:17

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