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Sales Channel Strategies in Export Marketing of Small and Medium-sized Northern Irish Design Companies

Loane, Sharon, Bell, James, Gabrielsson, Mika and Al-Obaidi, Z (2003) Sales Channel Strategies in Export Marketing of Small and Medium-sized Northern Irish Design Companies. In: Internationalization: Firm Strategies and Management. (Eds: Wheeler, Colin, McDonald, Frank and Greaves, Irene), Palgrave Macmillan Limited, pp. 163-175. ISBN 1403906718, 9781403906717 [Book section]

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Item Type:Book section
Faculties and Schools:Ulster Business School > Department of International Business
Ulster Business School
Research Institutes and Groups:Business and Management Research Institute
ID Code:28291
Deposited By: Dr Sharon Loane
Deposited On:17 Dec 2013 09:25
Last Modified:17 Dec 2013 09:25

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