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The internationalisation of small games development firms: evidence from Poland and Hungary

Cunningham, Isobel, Loane, Sharon and Ibbotson, Patrick (2012) The internationalisation of small games development firms: evidence from Poland and Hungary. Journal of Small Business and Enterprise Development, 19 (2). pp. 246-262. [Journal article]

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URL: http://www.emeraldinsight.com/journals.htm?articleid=17031631

DOI: 10.1108/14626001211223883


Purpose – This study aims to investigate the internationalisation strategies of small games development firms from Poland and Hungary.Design/methodology/approach – This enquiry adopts a qualitative approach, whereby firms were identified from online searches, and secondary information was sought on each firm prior to in-depth interview, in order to highlight the issues relating to internationalisation/growth.Findings – The paper provides evidence that small games development firms undertake rapid internationalisation, despite resource constraints. Firms were founded by teams of entrepreneurs who unlike many other international entrepreneurs, did not have a priori experience, sometimes moving from being hobbyists into commercial operations. These often exist in a pre-natal phase some years before formal incorporation, an important phase when many of the resources required are sourced. The findings show only partial support for RBV, as these firms were acquiring and controlling resources from their environment on a freelance and low commitment basis. The authors speculate that these firms display dynamic capabilities of the highest order in order to do so.Research/limitations/implications – This enquiry adds to understanding of the (international) growth strategies of small games development firms, and gives insight into how they access dynamic capabilities. However, the number of firms investigated is small and from two Eastern European countries, therefore further larger scale research should be undertaken.Originality/value – Based on this exploration new insights are developed with regard to an under researched sector, and how such firms undertake rapid internationational growth, despite being particularly resource constrained. In particular, the entrpreneurs in these firms have little experience and creatively acquire and control resources in order to grow rapidly. The authors speculate that they display advanced dynamic capabilities.

Item Type:Journal article
Faculties and Schools:Ulster Business School > Department of International Business
Ulster Business School > Department of Business and Enterprise
Ulster Business School
Research Institutes and Groups:Business and Management Research Institute
ID Code:28292
Deposited By: Dr Sharon Loane
Deposited On:17 Dec 2013 09:16
Last Modified:17 Dec 2013 09:16

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