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Yield Management: An Overview

Donaghy, K, McMahon,, U and McDowell, D (1995) Yield Management: An Overview. International Journal of Hospitality Management, 14 (2). pp. 139-150. [Journal article]

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Yield Management has been successfully adopted by the airline industry followingderegulation in the late 1970's. In an hotel context, yield management--a profitmaximization strategy--is concerned with the market sensitive pricing of fixed roomcapacity relative to specific market characteristics. The concept of yield management isreviewed and the authors present a comprehensive structured operational frameworkfor management in the hospitality industry focusing on 10 key areas. The articleconcludes with a look at the future of Yield Management and some areas for furtherresearch.

Item Type:Journal article
Faculties and Schools:Ulster Business School > Department of Hospitality and Tourism Management
Ulster Business School
ID Code:29228
Deposited By: Professor Una McMahon-Beattie
Deposited On:10 Apr 2014 09:54
Last Modified:10 Apr 2014 09:54

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