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Leisure Revenue Management

Yeoman, I and McMahon-Beattie, U (2001) Leisure Revenue Management. Journal of Leisure Property, 1 (4). pp. 306-317. [Journal article]

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URL: http://www.palgrave-journals.com/rlp/journal/v1/n4/index.html

DOI: 10.1057/palgrave.rlp.5090129

Abstract

Leisure revenue management (RM or yield management) marries theissues of supply, demand and price, when the organisation isconstrained by capacity. By using ‘time’ as the unit of inventory, theauthors explore a typology of the characteristics of RM that pertainto the leisure experience, and set out to explain the process of RMthrough a holistic model which brings benefits to managing leisureproperties and events.

Item Type:Journal article
Faculties and Schools:Ulster Business School > Department of Hospitality and Tourism Management
Ulster Business School
ID Code:29236
Deposited By: Professor Una McMahon-Beattie
Deposited On:10 Apr 2014 10:35
Last Modified:10 Apr 2014 10:35

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