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Luxury Markets and Premium Pricing

Yeoman, I and McMahon-Beattie, U (2006) Luxury Markets and Premium Pricing. Journal of Revenue and Pricing Management,, 4 (4). pp. 319-328. [Journal article]

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URL: http://www.palgrave-journals.com/rpm/journal/v4/n4/pdf/5170155a.pdf

DOI: 10.1057/palgrave.rpm.5170155


The world is getting richer and the consumer has more real disposable income. This phenomenon is being repeated all over the world, whether in China or the USA. This means that consumers are trading up for products that meet their aspiration needs and trading down for products which they perceive as commodities. This paper addresses the issue of the luxurification of society and how organisations are using premium pricing effectively through a series of case studies.

Item Type:Journal article
Faculties and Schools:Ulster Business School > Department of Hospitality and Tourism Management
Ulster Business School
ID Code:29241
Deposited By: Professor Una McMahon-Beattie
Deposited On:10 Apr 2014 12:44
Last Modified:10 Apr 2014 12:44

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