Ulster University Logo

The UK Low-cost Economy

Yeoman, I and McMahon-Beattie, U (2007) The UK Low-cost Economy. Journal of Revenue and Pricing Management, 6 (1). pp. 2-8. [Journal article]

Full text not available from this repository.

URL: http://www.palgrave-journals.com/rpm/journal/v6/n1/pdf/5160060a.pdf

DOI: doi:10.1057/palgrave.rpm.5160060


Today, we live in a consumer world fuelled by affluence. One of the drivers of that affluence is falling prices. This paper sets out to explain how market forces are shaping the low-cost world and how this has changed consumer’s attitudes to prices.

Item Type:Journal article
Faculties and Schools:Ulster Business School > Department of Hospitality and Tourism Management
Ulster Business School
ID Code:29247
Deposited By: Professor Una McMahon-Beattie
Deposited On:11 Apr 2014 07:59
Last Modified:11 Apr 2014 07:59

Repository Staff Only: item control page