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Exclusivity: the future of luxury.

Yeoman, I and McMahon-Beattie, Una (2014) Exclusivity: the future of luxury. Journal of Revenue and Pricing Management, 13 (1). pp. 12-22. [Journal article]

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URL: http://www.palgrave-journals.com/rpm/journal/v13/n1/pdf/rpm201329a.pdf

DOI: DOI: 10.1057/rpm.2013.29

Abstract

One of the challenges for luxury brands is that they face the risk of being perceived as too accessible thereby losing their exclusive appeal. Appealing to the masses can be lucrative, but in doing so luxury goods and services producers also run the risk of disturbing their narrative-meaning. The purpose of this article is to explore the debates around exclusiveness and luxury through focusing on the traditional values of materialism and importance of High-Net-Worth Individuals. This article should be of value to producers, retailers and operators of luxury goods and services.

Item Type:Journal article
Faculties and Schools:Ulster Business School > Department of Hospitality and Tourism Management
Ulster Business School
ID Code:29253
Deposited By: Professor Una McMahon-Beattie
Deposited On:11 Apr 2014 08:18
Last Modified:11 Apr 2014 08:18

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