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The Potential for Revenue Management in Festivals and Events

McMahon-Beattie, U and Yeoman, I (2004) The Potential for Revenue Management in Festivals and Events. In: Festival and Event Management: An International Arts and Cultural Perspective. (Eds: Yeoman, I, Robertson, M, Ali-Knight, J, Drummond, S and McMahon-Beattie, U), Architectural Press, London, pp. 202-216. ISBN 0 7506 5872 [Book section]

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Item Type:Book section
Faculties and Schools:Ulster Business School > Department of Hospitality and Tourism Management
Ulster Business School
ID Code:29291
Deposited By: Professor Una McMahon-Beattie
Deposited On:14 Apr 2014 08:28
Last Modified:14 Apr 2014 08:28

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