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To Trust or Not to Trust: Variable Pricing and the Consumer

McMahon-Beattie, Una, Palmer, A and Yeoman, I (2004) To Trust or Not to Trust: Variable Pricing and the Consumer. In: Revenue Management and Pricing: Case Studies and Applications. (Eds: Yeoman, I and McMahon-Beattie, Una), Thompson Learning, London, pp. 157-165. ISBN 1-84480-062-8 [Book section]

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Item Type:Book section
Faculties and Schools:Ulster Business School > Department of Hospitality and Tourism Management
Ulster Business School
ID Code:29292
Deposited By: Professor Una McMahon-Beattie
Deposited On:14 Apr 2014 08:28
Last Modified:14 Apr 2014 08:28

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