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Yield Management and Trust: the effect of variable pricing on consumer trust in a restaurant brand

McMahon-Beattie, Una, Palmer, A, McCole, P and Ingold, A (2006) Yield Management and Trust: the effect of variable pricing on consumer trust in a restaurant brand. In: The Spread of Yield Management Practices: The Need for a Systematic Approach. (Eds: Sfodera, F), Physica Verlag, New York, pp. 56-64. ISBN 3-7908-1582-9 [Book section]

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Item Type:Book section
Faculties and Schools:Ulster Business School > Department of Hospitality and Tourism Management
Ulster Business School
ID Code:29298
Deposited By: Professor Una McMahon-Beattie
Deposited On:14 Apr 2014 08:35
Last Modified:14 Apr 2014 08:35

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