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Does the Customer Trust You?

McMahon-Beattie, Una, Palmer, A and Yeoman, I (2010) Does the Customer Trust You? In: Revenue Management: A Practical Pricing Perspective. (Eds: Yeoman, I and McMahon-Beattie, Una), Palgrave Macmillian, Basingstoke, pp. 55-71. ISBN 978-0-230-24141-1 [Book section]

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Item Type:Book section
Faculties and Schools:Ulster Business School > Department of Hospitality and Tourism Management
Ulster Business School
ID Code:29302
Deposited By: Professor Una McMahon-Beattie
Deposited On:14 Apr 2014 08:37
Last Modified:14 Apr 2014 08:37

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