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Cultural Change Needed to Manage Hotel Yields More Effectively

McMahon-Beattie, Una (2011) Cultural Change Needed to Manage Hotel Yields More Effectively. In: Principles of Services Marketing (6th edition). (Eds: Palmer, A), McGraw-Hill, Berkshire, pp. 428-430. ISBN 0077129512 [Book section]

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Item Type:Book section
Faculties and Schools:Ulster Business School > Department of Hospitality and Tourism Management
Ulster Business School
ID Code:29310
Deposited By: Professor Una McMahon-Beattie
Deposited On:14 Apr 2014 08:39
Last Modified:14 Apr 2014 08:39

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