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Marketing Issues and World Heritage Sites

Boyd, Stephen and Timothy, Dallen (2005) Marketing Issues and World Heritage Sites. In: Managing World Heritage Sites. (Eds: Leask, Anna and Fyall, Alan), Elsevier, pp. 53-66. ISBN 0-750-665-46-7 [Book section]

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Abstract

This was a requested chapter by the editors. The chapter explores the challenges of marketing world heritage sites given their focus on protection and conservation of certain universal values compared to their appeal as tourism destinations and spaces.

Item Type:Book section
Faculties and Schools:Ulster Business School > Department of Hospitality and Tourism Management
Ulster Business School
ID Code:29613
Deposited By: Professor Stephen Boyd
Deposited On:30 Jun 2014 12:55
Last Modified:30 Jun 2014 12:55

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