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Carnivals as Major Events for Destinations: A case study of BEAT Initiative, Belfast

Boyd, Stephen and Boyd, David (2012) Carnivals as Major Events for Destinations: A case study of BEAT Initiative, Belfast. In: International Conference on Tourism and Events: Opportunities, Impacts and Change. (Eds: Boyd, Stephen and McMahon-Beattie, Una), University of Ulster, Belfast, pp. 50-59. ISBN 978-1-85923-252-1 [Book section]

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Abstract

Carnivals have evolved to become a critical element of festival opportunity within destinations. Some destinations are promoted on the back of major carnivals; the most famous being Mardi Gras, New Orleans, other include Rio de Janerio, Brazil; the winter carnival in Quebec City, Canada. Most people associate carnivals with New Orleans and Rio de Janeri; but the opportunity to run a carnival as part of a destinations wider opportunity to showcase its festival mix has allowed most destinations to promote its festivals opportunity to a market place beyond the local and regional sphere. This paper examines the role of carnivals in Belfast over the years as a result of the actions of one company, the BEAT initiative.

Item Type:Book section
Faculties and Schools:Ulster Business School > Department of Hospitality and Tourism Management
Ulster Business School
ID Code:29654
Deposited By: Professor Stephen Boyd
Deposited On:30 Jun 2014 12:50
Last Modified:30 Jun 2014 12:50

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