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Brand Mascots And Other Marketing Animals

Brown, Stephen and Ponsonby-McCabe, Sharon, eds. (2014) Brand Mascots And Other Marketing Animals. 300 pp. Routledge. ISBN 978-0-415-82676-1 [Book (edited)]

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URL: http://www.routledge.com/books/details/9780415826761/


Item Type:Book (edited)
Faculties and Schools:Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Ulster Business School
Research Institutes and Groups:Business and Management Research Institute
ID Code:29722
Deposited By: Dr Sharon Ponsonby-McCabe
Deposited On:26 Jun 2014 07:57
Last Modified:26 Jun 2014 07:57

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