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The Cosmic Serpent Surrounds Us: Future Directions in Mascot Marketing

Ponsonby-McCabe, Sharon (2014) The Cosmic Serpent Surrounds Us: Future Directions in Mascot Marketing. In: Brand Mascots and Other Marketing Animals. (Eds: Brown, Stephen and Ponsonby-McCabe, Sharon), Routledge, pp. 277-287. ISBN 978-0-415-82676-1 [Book section]

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URL: http://www.routledge.com/books/details/9780415826761/


Item Type:Book section
Keywords:anthropomorphism, axiology, brand mascot
Faculties and Schools:Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Ulster Business School
Research Institutes and Groups:Business and Management Research Institute
ID Code:29725
Deposited By: Dr Sharon Ponsonby-McCabe
Deposited On:26 Jun 2014 07:58
Last Modified:26 Jun 2014 07:58

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