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Titanic: Consuming the Myths and Meanings of an Ambiguous Brand

Brown, Stephen (2013) Titanic: Consuming the Myths and Meanings of an Ambiguous Brand. Journal of Consumer Research, 40 (4). [Journal article]

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DOI: 10.1086/671474


Item Type:Journal article
Faculties and Schools:Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Ulster Business School
Research Institutes and Groups:Business and Management Research Institute
ID Code:30616
Deposited By: Mrs Heather Brown
Deposited On:26 Nov 2014 12:07
Last Modified:26 Nov 2014 12:07

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