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Belfast’s EMAs 2011 – Beyond economic impacts…Civic Pride.

McQuillan, Nikki, Quinn, Ursula, Murray, Agnes and Copeland, Gerry (2012) Belfast’s EMAs 2011 – Beyond economic impacts…Civic Pride. In: International Conference on Tourism and Events: Opportunities, Impacts and Change, Belfast. University of Ulster. 439 pp. [Conference contribution]

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This paper investigates the importance of civic events as a stimulus for ‘civic pride’. It explores the challenges associated with the measurement of civic pride following major events and examines the outcomes of the European Music Awards (EMAs) hosted by Belfast City Council in 2011. The event literature in relation to civic pride and its measurement is reviewed. Research carried out in two UK cities, Liverpool and Edinburgh that have previously hosted the EMAs is considered in determining their measuring of event impacts. Data collected by the Belfast Tourism Monitor on behalf of Belfast City Council is analysed to ascertain the event impacts of the EMAs. Findings show a leaning towards the collection and evaluation of economic data however media reports illustrate success and strong evidence of community support for the event. Belfast’s event strategy, to be globally competitive, should be cognisant of the importance of civic pride.

Item Type:Conference contribution (Paper)
Keywords:Civic pride, event, image, impacts, measurement, success.
Faculties and Schools:Ulster Business School > Department of Hospitality and Tourism Management
Ulster Business School
ID Code:32095
Deposited By: Mrs Nikki McQuillan
Deposited On:04 Aug 2015 07:42
Last Modified:04 Aug 2015 07:42

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