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EasiSocial: An Innovative Way of Increasing Adoption of Social Media in Older People

Boyd, Kyle, Nugent, Chris, Donnelly, Mark, Sterritt, R, Bond, Raymond and Lavery-Bowen, Lorraine (2015) EasiSocial: An Innovative Way of Increasing Adoption of Social Media in Older People. In: Smart Homes and Health Telematics, Denver. Springer International Publishing. Vol 8456 7 pp. [Conference contribution]

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URL: http://link.springer.com/chapter/10.1007%2F978-3-319-14424-5_3

DOI: 10.1007/978-3-319-14424-5_3


Online Social Networking has become one of the biggest successes of the Internet. Facebook is the most popular service with over 1.23 billion users. Online Social Networks have the potential to combat feelings of social isolation amongst the aging population. Nevertheless, many older people do not use online social networks given the barriers resulting from a lack of understanding and perceived usefulness. This paper presents the findings from a ten week training course were participants were trained in the use of Facebook and EasiSocial, a newly introduced web application which displays Facebook in a manner which is more suitable for older people. An evaluation study was undertaken of both applications in an effort to gain insight into the reasons why older people (50–80 years old) do not use social media. Findings demonstrated that EasiSocial was statistically easier to learn and easier to use than Facebook and therefore potentially helpful to increase the adoption of Social Media technologies.

Item Type:Conference contribution (Speech)
Keywords:Social networking, ageing
Faculties and Schools:Faculty of Computing & Engineering
Faculty of Computing & Engineering > School of Computing and Mathematics
Research Institutes and Groups:Computer Science Research Institute > Smart Environments
Computer Science Research Institute
ID Code:32199
Deposited By: Dr Raymond Bond
Deposited On:21 Aug 2015 11:13
Last Modified:21 Aug 2015 11:13

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