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Technology, Society and Visioning the Future of Music Festivals

Robertson, M, Yeoman, I, Smith, K.A. and McMahon-Beattie, Una (2015) Technology, Society and Visioning the Future of Music Festivals. Event Management, 19 (4). pp. 567-587. [Journal article]

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DOI: http://dx.doi.org/10.3727/152599515X14465748774001


Many music festivals fail because the experiences offered do not ensure relevance and meaning to theattendee. Engagement with new and virtual landscapes and with the enhanced sensory feelings andimaginations that technologies can offer may alleviate this. Utilising a futures frame, this conceptualpaper contributes to the pursuit of successful future event design by applying a normative visionarymethodology – utilising trend analysis, scenarios and science fiction to create prototypes which mayassist in the formation of appropriate experience options and opportunities for music festivals of thefuture. It is proposed that this technique may aid positive social outcomes.

Item Type:Journal article
Keywords:Music festivals, future studies, scenarios, play, science fiction, society
Faculties and Schools:Ulster Business School > Department of Hospitality and Tourism Management
Ulster Business School
ID Code:32994
Deposited By: Professor Una McMahon-Beattie
Deposited On:16 Feb 2016 08:59
Last Modified:16 Feb 2016 08:59

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