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Low versus high intensity approaches to interpretative tourism planning: the case of the Cliffs of Moher, Ireland

Healy, Noel, van Riper, Carena and Boyd, Stephen (2016) Low versus high intensity approaches to interpretative tourism planning: the case of the Cliffs of Moher, Ireland. Tourism Management, 52 (2). pp. 574-583. [Journal article]

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DOI: 10.1016/j.tourman.2015.08.009

Abstract

In recent decades, investments in tourism capital and the advancement of media technologies havetransformed the construction and consumption of tourism destinations. Using the $45 million Cliffs of Moher (CoM) visitor center in the west of Ireland as a case study, this paper investigates a central debate in interpretive planning: how the intensity of multimedia applications and onsite facilities shapes visitor experiences in natural area destinations. Drawing from onsite surveys, semi-structured interviews and participant observations, as well as comparative evaluations of the former and current visitor centers,results indicated that low-intensity interpretation was preferred to high-intensity, technologically driven displays. This paper challenges the dominant producer-oriented development paradigm for visitor centers where the architectural design is often the focus of attention. Instead, the authors argue for greater emphasis to be placed on interpretation that incorporates the perspectives of visitors and residents throughout all phases of the planning process.

Item Type:Journal article
Keywords:interpretation, visitor centers, nature-based experiences, visitor management
Faculties and Schools:Ulster Business School > Department of Hospitality and Tourism Management
Ulster Business School
ID Code:33063
Deposited By: Professor Stephen Boyd
Deposited On:27 Jan 2016 11:19
Last Modified:27 Jan 2016 11:19

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