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Developing the Sports Tourism Product - Ireland's Approach

Devine, Adrian (2010) Developing the Sports Tourism Product - Ireland's Approach. In: International Hospitality and Tourism Research Conference, Switzerland November. International Hospitality and Tourism Research Conference. 9 pp. [Conference contribution]

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‘Recent decades have seen the provision of sporting activities become an increasingly significant part of tourism’ (Devine, 2009: 10). Weed (2009) discusses how the growing popularity of sports tourism is providing established and emerging destinations with an additional vehicle to help them develop their tourism industries. Visit Scotland, for instance, is keen to promote the country as a destination for adventure sports, water sports and outdoor activities such as trekking and mountain biking. Elsewhere, New Zealand is renowned for its adventure sports whilst Canada has turned its attention to promoting winter sports. Trekking in the wild in Central and South America and Africa is also becoming increasingly popular, whilst countries like Croatia and Greece are keen to promote themselves as archetypal sailing destinations. This paper will discuss the sports tourism market and provide an insight into how the Republic of Ireland has developed its sports tourism product.

Item Type:Conference contribution (Keynote)
Keywords:Public Sector, The Sports Tourism Initiative, Niche Marketing, Product Development
Faculties and Schools:Ulster Business School > Department of Hospitality and Tourism Management
Ulster Business School
ID Code:33229
Deposited By: Dr Adrian Devine
Deposited On:16 Feb 2016 08:53
Last Modified:16 Feb 2016 08:53

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