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To assess the nutritional composition of fresh wheatgrass juice and investigate New Product Development (NPD) opportunities that will incorporate the juice into mainstream products and develop a new route to market for the company

Kelleghan, B., Burns, Amy and Hollywood, Lynsey (2016) To assess the nutritional composition of fresh wheatgrass juice and investigate New Product Development (NPD) opportunities that will incorporate the juice into mainstream products and develop a new route to market for the company. Connected 3 Competitive Fund. 10 pp. [Research report (external)]

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Item Type:Research report (external)
Keywords:New product development, product innovation, wheatgrass
Faculties and Schools:Ulster Business School > Department of Hospitality and Tourism Management
Ulster Business School
ID Code:33513
Deposited By: Dr Lynsey Hollywood
Deposited On:04 Mar 2016 15:20
Last Modified:04 Mar 2016 15:20

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