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Entrepreneurship and Marketing Interface Research – a Synopsis and Evaluation

Gallagher, Damian and Gilmore, Audrey (2013) Entrepreneurship and Marketing Interface Research – a Synopsis and Evaluation. In: Entrepreneurial Marketing: Global Perspectives. Emerald Group Publishing, pp. 3-21. ISBN 978-1-78190-786-3 [Book section]

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Item Type:Book section
Keywords:Entrepreneurship, Marketing, SMEs
Faculties and Schools:Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Ulster Business School > Department of Business and Enterprise
Ulster Business School
Research Institutes and Groups:Business and Management Research Institute
ID Code:33603
Deposited By: Dr Damian Gallagher
Deposited On:15 Mar 2016 09:29
Last Modified:15 Mar 2016 09:29

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