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Revenue management, pricing and the consumer

McMahon-Beattie, Una, McEntee, Mairead, McKenna, Robert, Yeoman, Ian and Hollywood, Lynsey (2016) Revenue management, pricing and the consumer. Journal of Revenue and Pricing Management . [Journal article]

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DOI: doi:10.1057/rpm.2016.17


Revenue Management (RM) emerged as a specific discipline in the mid-1980s. However,despite the fact that it has been seen as a set of techniques to influence customer demand and exploit theconsumer surplus, there has been a tendency for much of the research in the area to lack a consumer focus.What research there is tends to focus on three main areas, namely, the algorithm modelling of consumerbehaviour, consumer trust and fairness and consumer-centric marketing. The purpose of this article thereforeis to consolidate and synthesise existing consumer focused research in RM in these three key areas.

Item Type:Journal article
Keywords:revenue management; consumer behaviour modelling; trust; fairness; consumer-centric marketing
Faculties and Schools:Ulster Business School > Department of Hospitality and Tourism Management
Ulster Business School
ID Code:34723
Deposited By: Professor Una McMahon-Beattie
Deposited On:07 Jun 2016 08:43
Last Modified:17 Oct 2017 16:23

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