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DEVELOPING AN EVENT TOURISM STRATEGY – THE KEY INGREDIENTS

Devine, Adrian and Devine, Frances (2016) DEVELOPING AN EVENT TOURISM STRATEGY – THE KEY INGREDIENTS. In: Council for Hospitality Management and Education Annual Research Conference., Ulster University, Belfast.. CHME. 7 pp. [Conference contribution]

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Abstract

The tourism potential of events is one of the main economic reasons why Governments are so keen to support them. Getz (2008:406) defined event tourism as ‘the development and marketing of events for tourism and economic development purposes’. Event tourism is highly competitive and if a country wants to target this market then it must plan accordingly. In this paper the authors will discuss how a strategic approach to event tourism would involve analysing the unique geographical, economic, political and social characteristics of a country which would help identify the type of events it should and could target. The authors have also identified five generic issues that a country should also consider when planning for event tourism: seasonality, strategic fit, industry development, funding and collaboration.

Item Type:Conference contribution (Paper)
Keywords:Event tourism, strategic planning, development, Northern Ireland
Faculties and Schools:Ulster Business School > Department of Hospitality and Tourism Management
Ulster Business School
ID Code:35703
Deposited By: Dr Adrian Devine
Deposited On:25 Aug 2016 12:09
Last Modified:17 Oct 2017 16:25

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