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The Engage programme and the Government Communication Network in the UK, 2006–2010

Ramsey, Phil (2015) The Engage programme and the Government Communication Network in the UK, 2006–2010. Journal of Public Affairs, 15 (4). pp. 377-386. [Journal article]

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URL: http://onlinelibrary.wiley.com/doi/10.1002/pa.1550/abstract;jsessionid=D008E6803FE1238064941078F2A9653E.f03t02

DOI: 10.1002/pa.1550

Abstract

The Engage programme was launched in April 2006 by the Government Communication Network (GCN) in the UK. As a civil service body supporting those in government working as press officers and in marketing roles, the GCN under the New Labour government in the period 2006–2010 was involved with the extension of the logic of marketisation to government communication. This article charts this process by examining key government policy documents from this period. The rationale for Engage rested on the assumption that government in the UK needed to adapt its communication approach to reach what were perceived as individualised consumers in society. The extension of the logic of marketisation to government communication that happened under Engage is shown to be consistent with the New Public Management approach to public services under New Labour.

Item Type:Journal article
Keywords:Government communication; New Labour; Government Communication Network; New public management; Marketisation.
Faculties and Schools:Faculty of Social Sciences > School of Communication
Faculty of Social Sciences
Research Institutes and Groups:Centre for Media Research
ID Code:36103
Deposited By: Dr Phil Ramsey
Deposited On:21 Oct 2016 10:46
Last Modified:12 Jan 2017 11:45

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