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A perspective on the near future: mobilizing events and social media

Bolan, Peter (2015) A perspective on the near future: mobilizing events and social media. In: The Future of Events and Festivals. Routledge, Oxon, pp. 200-209. ISBN 978-0-415-82462-0 [Book section]

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Abstract

This chapter identifies the importance of social media and mobile apps to events, including developing and harnessing aspects such as QR code technology, augmented reality, gamification and wi-fi connectivity. Further, how such digital media applications can be used to market and promote events is analysed. The chapter also illustrates how such digital media applications can provide an alternative to attending the event.

Item Type:Book section
Keywords:digital media, event marketing, event management, augmented reality, mobile applications
Faculties and Schools:Ulster Business School > Department of Hospitality and Tourism Management
Ulster Business School
ID Code:36682
Deposited By: Dr Peter Bolan
Deposited On:15 Mar 2017 11:55
Last Modified:15 Mar 2017 11:55

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