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E-Marketing & SME’s: Operational Lessons for the Future

Gallagher, Damian and Gilmore, Audrey (2007) E-Marketing & SME’s: Operational Lessons for the Future. European Business Review, 19 (2). pp. 234-247. [Journal article]

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DOI: 10.1108/09555340710746482


Item Type:Journal article
Keywords:SMEs, Internet, Marketing
Faculties and Schools:Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Ulster Business School > Department of Business and Enterprise
Ulster Business School
Research Institutes and Groups:Business and Management Research Institute
ID Code:36733
Deposited By: Dr Damian Gallagher
Deposited On:15 May 2017 14:26
Last Modified:17 Oct 2017 16:27

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