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The impact of firms’ social media initiatives on operational efficiency and innovativeness

Lam, Hugo K.S., Yeung, Andy C.L. and Cheng, T.C. Edwin (2016) The impact of firms’ social media initiatives on operational efficiency and innovativeness. Journal of Operations Management, 47-48 . pp. 28-43. [Journal article]

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URL: http://dx.doi.org/10.1016/j.jom.2016.06.001

DOI: 10.1016/j.jom.2016.06.001


Item Type:Journal article
Keywords:Social media; Operational efficiency; Innovativeness
Faculties and Schools:Ulster Business School
Research Institutes and Groups:Business and Management Research Institute
ID Code:37274
Deposited By: Wendy Aiken (Admin)
Deposited On:29 Mar 2017 08:52
Last Modified:29 Mar 2017 08:52

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