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Leveraging Internal Resources and External Business Networks for New Product Success: A Dynamic Capabilities Perspective

Zhang, Junfeng and Wu, Wei-Ping (2017) Leveraging Internal Resources and External Business Networks for New Product Success: A Dynamic Capabilities Perspective. Industrial Marketing Management, 61 . pp. 170-181. [Journal article]

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URL: https://doi.org/10.1016/j.indmarman.2016.06.001

DOI: 10.1016/j.indmarman.2016.06.001

Abstract

Internal resources such as technological and human capital, together with a firm's business network, are vital sources of knowledge for new product development. Previous studies largely assume that a firm's internal resources and its external resources embedded in a business network are complementary in new product development. This study draws on the dynamic capabilities perspective to take the existing literature one step further. Our hypotheses were tested using a sample of 130 Chinese manufacturing firms in high-technology industries. Interestingly, the findings reveal a more complex picture of resource interplay between internal resources and external resources embedded in a firm's business network. More specifically, the findings show that a firm's power in its business network influences the effect of its internal resources on its ability to sense and seize opportunities, a vital dynamic capability. More importantly, the findings suggest that such dynamic capability plays a pivotal role in translating the benefits of resource-interplay into new product success.

Item Type:Journal article
Keywords:New product success; Dynamic capabilities; Network power; Technological capital; Human capital
Faculties and Schools:Ulster Business School
Research Institutes and Groups:Business and Management Research Institute
ID Code:37281
Deposited By: Mrs Heather Brown
Deposited On:12 Jun 2017 11:25
Last Modified:08 Jun 2018 22:23

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