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The eight turning points of revenue management: a brief history of future evolution.

Yeoman, Ian and McMahon-Beattie, Una (2017) The eight turning points of revenue management: a brief history of future evolution. In: CAUTHE, Time for Big Ideas; Rethinking the field for tomorrow, New Zealand. Dunedin: University of Otago. University of Otago. 139 pp. [Conference contribution]

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Abstract

The primary aim of Revenue Management (RM) is selling the right product to the right customer at the right time for the right price. Ever since the deregulation of airline industry in the USA, and the emergence of the internet as a distribution channel, RM has come of age. Taking an historical perspective, the authors of this paper map out the eight turning points in the evolution of RM. The significance and success to RM is attributed to the following points: Littlewood’s rule, Expected Marginal Seat Revenue (EMSR), deregulation of the US Airline Industry, single leg to origin and destination (O&D) RM, the use of family fares, technological advancement, consumer and price transparency and pricing capabilities in organisations.

Item Type:Conference contribution (Paper)
Keywords:History; futures; yield management; revenue management
Faculties and Schools:Ulster Business School > Department of Hospitality and Tourism Management
Ulster Business School
ID Code:37437
Deposited By: Professor Una McMahon-Beattie
Deposited On:10 May 2017 13:16
Last Modified:17 Oct 2017 16:28

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