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The Diffusion of Online Banking

Bradley, Laura and Stewart, Kate (2003) The Diffusion of Online Banking. Journal of Marketing Management, 19 (9-10). pp. 1087-1109. [Journal article]

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URL: http://www.tandfonline.com/doi/abs/10.1080/0267257X.2003.9728252

DOI: http://dx.doi.org/10.1080/0267257X.2003.9728252


Item Type:Journal article
Keywords:Banking Industry, Diffusion of Innovation, On-line Banking, Delphi Technique, Marketing, Distribution, Future
Faculties and Schools:Ulster Business School > Department of International Business
Ulster Business School
ID Code:37585
Deposited By: Dr Laura Bradley
Deposited On:25 Apr 2017 10:01
Last Modified:17 Oct 2017 16:29

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