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Managing the Retailer SME Supplier Relationship Post Financial Crisis

Reid, A, Gilmore, A, Moffett, S, Donnell, L and Hutchinson, K (2015) Managing the Retailer SME Supplier Relationship Post Financial Crisis. In: Global Business Conference, Sibenik, Croatia. Innovation Insitute. 14 pp. [Conference contribution]

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Abstract

One of the many dimensions of the power imbalance between large food retailers and SME suppliers is knowledge derived from Customer Relationship Management (CRM) programs, specifically loyalty card data collected by food retailers on end consumer shopping habits. The overall aim of this paper is to understand the interface of knowledge and power between retailers and SME suppliers within the supply chain in relation to CRM and supply relationship management (SRM) after the financial crisis, which came to a head September 2008. The methodological approach taken was a single case study of a large multinational retailer and 12 of their SME suppliers. Key findings were that SME suppliers are powerless to engage in knowledge held downstream, distorted roles and responsibilities of knowledge management and finally fragmented knowledge transfer upstream.

Item Type:Conference contribution (Paper)
Keywords:SRM CRM
Faculties and Schools:Faculty of Computing & Engineering
Faculty of Computing & Engineering > School of Computing and Intelligent Systems
Ulster Business School > Department of Business and Enterprise
Ulster Business School
Research Institutes and Groups:Business and Management Research Institute
ID Code:37787
Deposited By: Dr Andrea Reid
Deposited On:10 May 2017 13:12
Last Modified:17 Oct 2017 16:29

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