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An Investigation and Evaluation of the Role of Social Media in Facilitating the Co-Creation of Value in Small Sports Clubs

Gallagher, Damian, Gilmore, Audrey and Bell, Ryan (2017) An Investigation and Evaluation of the Role of Social Media in Facilitating the Co-Creation of Value in Small Sports Clubs. In: Academy of Marketing Conference, Newcastle Business School. Academy of Marketing. 3 pp. [Conference contribution]

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Item Type:Conference contribution (Paper)
Keywords:Social Media, Sport
Faculties and Schools:Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Ulster Business School > Department of Business and Enterprise
Ulster Business School
Research Institutes and Groups:Business and Management Research Institute
ID Code:37890
Deposited By: Dr Damian Gallagher
Deposited On:18 May 2017 09:31
Last Modified:17 Oct 2017 16:29

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