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Assumptions of Rationality in Political Marketing: The Case of the Republican Autopsy

Bendle, Neil and Cotte, June (2016) Assumptions of Rationality in Political Marketing: The Case of the Republican Autopsy. Journal of Nonprofit & Public Sector Marketing, 28 (1). pp. 66-83. [Journal article]

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DOI: 10.1080/10495142.2016.1131481


Item Type:Journal article
Faculties and Schools:Ulster Business School
Research Institutes and Groups:Business and Management Research Institute
ID Code:38438
Deposited By: Mrs Heather Brown
Deposited On:30 Aug 2017 15:37
Last Modified:17 Oct 2017 16:31

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