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The Journal of Consumer Research at 40: A Historical Analysis

Wang, Xin (Shane), Neil, Bendle, Feng, Mai and Cotte, June (2015) The Journal of Consumer Research at 40: A Historical Analysis. Journal of Consumer Research, 42 . pp. 5-18. [Journal article]

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DOI: 10.1093/jcr/ucv009


Item Type:Journal article
Faculties and Schools:Ulster Business School
Research Institutes and Groups:Business and Management Research Institute
ID Code:38440
Deposited By: Mrs Heather Brown
Deposited On:30 Aug 2017 15:37
Last Modified:17 Oct 2017 16:31

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