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GOSIP in cyberspace:Conceptualization and scale development of general online social interaction propensity

Blazevic, Vera, Wiertz, Caroline, Cotte, June, DeRuyter, Ko and Keeling, Isobel (2014) GOSIP in cyberspace:Conceptualization and scale development of general online social interaction propensity. Journal of Interactive Marketing, 28 (2). pp. 87-100. [Journal article]

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DOI: 10.1016/j.intmar.2013.09.003


Item Type:Journal article
Faculties and Schools:Ulster Business School
Research Institutes and Groups:Business and Management Research Institute
ID Code:38442
Deposited By: Mrs Heather Brown
Deposited On:30 Aug 2017 15:37
Last Modified:17 Oct 2017 16:31

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