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Is Sweaty Betty a Hollister Follower? Parsing the Poetics of Branding

Brown, Stephen, Maclaran, Pauline, Ponsonby-McCabe, Sharon, Stevens, Lorna and Roel, Wijland (2017) Is Sweaty Betty a Hollister Follower? Parsing the Poetics of Branding. In: ACR Conference, San Diego. ACR. 4 pp. [Conference contribution]

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Item Type:Conference contribution (Paper)
Keywords:Branding, poetry, rhetoric
Faculties and Schools:Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Ulster Business School
Research Institutes and Groups:Business and Management Research Institute
ID Code:38644
Deposited By: Dr Sharon Ponsonby-McCabe
Deposited On:20 Sep 2017 10:28
Last Modified:17 Oct 2017 16:31

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