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Figuratively Speaking: Of Metaphor, Simile and Metonymy in Marketing Thought

Brown, Stephen and wijland, roel (2017) Figuratively Speaking: Of Metaphor, Simile and Metonymy in Marketing Thought. European Journal of Marketing, 52 . pp. 328-347. [Journal article]

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DOI: 10.1108/EJM-03-2017-0248


Item Type:Journal article
Faculties and Schools:Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Ulster Business School
Research Institutes and Groups:Business and Management Research Institute
ID Code:38912
Deposited By: Mrs Heather Brown
Deposited On:08 Nov 2017 15:39
Last Modified:19 Apr 2018 15:00

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