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Moderating role of gender in the relationships between perceived benefits and satisfaction in social virtual world continuance

Zhou, ZY, Jin, X and Fang, Yulin (2014) Moderating role of gender in the relationships between perceived benefits and satisfaction in social virtual world continuance. Decision Support Systems, 65 . pp. 69-79. [Journal article]

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DOI: 10.1016/j.dss.2014.05.004


Item Type:Journal article
Faculties and Schools:Ulster Business School
Research Institutes and Groups:Business and Management Research Institute
ID Code:39876
Deposited By: Mrs Heather Brown
Deposited On:09 Apr 2018 09:23
Last Modified:09 Apr 2018 09:23

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