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Innovative Marketing in SMEs: A Conceptual and Descriptive Framework

Cummins, Darryl, Gilmore, Audrey, Carson, David and O'Donnell, Aodheen (2000) Innovative Marketing in SMEs: A Conceptual and Descriptive Framework. International Journal of New Product Development and Innovation Management, 2 (3). pp. 231-248. [Journal article]

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Item Type:Journal article
Faculties and Schools:Faculty of Social Sciences > School of Communication
Ulster Business School > Department of Marketing, Entrepreneurship and Strategy
Ulster Business School
Ulster Business School > Department of Business and Enterprise
Faculty of Social Sciences
Research Institutes and Groups:Institute for Research in Social Sciences > Communication
Business and Management Research Institute
Institute for Research in Social Sciences
ID Code:5842
Deposited By: Dr Aodheen McCartan
Deposited On:04 Jan 2010 13:14
Last Modified:08 Oct 2012 10:26

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