Hutchinson, Karise, Quinn, Barry, Alexander, Nicholas and Doherty, Anne Marie (2009) Retailer Internationalisation: Overcoming Barriers to Expansion. International Review of Retail, Distribution and Consumer Research, 19 (3). pp. 251-272. [Journal article]
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This paper develops an understanding of the barriers to retailer foreign market expansion focusing on SME retail firms. A qualitative methodology was adopted to obtain a holistic understanding of the key barriers to international expansion experienced by retailers from both the firm and industry-level perspectives. In light of the findings from the case companies and industry organizations in this study, the paper concludes that the main barriers to foreign market expansion experienced by SME UK retailers, both at the entry and growth stages, comprise internal and external factors. This paper not only provides an understanding of the barriers encountered by SME retailers but also considers how such problems may be overcome.
|Item Type:||Journal article|
|Faculties and Schools:||Ulster Business School > Department of Marketing, Entrepreneurship and Strategy|
Ulster Business School > Department of Business and Enterprise
Ulster Business School
|Research Institutes and Groups:||Business and Management Research Institute|
|Deposited By:||Professor Barry Quinn|
|Deposited On:||15 Jan 2010 13:26|
|Last Modified:||08 Oct 2012 13:01|
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