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Five guiding principles of culture management: a synthesis of best practice

McAleese, Donna and Hargie, Owen (2004) Five guiding principles of culture management: a synthesis of best practice. Journal of Communication Management, 9 (2). pp. 155-170. [Journal article]

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DOI: 10.1108/13632540510621399


This paper offers a synthesis of best practice on how to build, maintain or modify an organisation’s culture. The image of a company in which all employees strive towards common goals is now a well-established theme of management rhetoric. Teamwork has always been considered an adorned virtue of an organisation, where staff endeavour to work collectively as one body and stick together – whatever the outcome. This idealistic view is, however, a far cry from the real world. This paper provides a set of general guiding principles for culture management in organisations. Leaders and managers are advised to formulate an overall strategy, develop cultural leaders, share the culture by communicating effectively with staff, measure performance and communicate culture in all dealings with customers. These five distinct, yet related, elements are essential if culture management is to be successful, and so this paper argues that for organisational success, all five must ultimately merge to form one unified whole.

Item Type:Journal article
Faculties and Schools:Faculty of Social Sciences
Faculty of Social Sciences > School of Communication
Research Institutes and Groups:Institute for Research in Social Sciences > Communication
Psychology Research Institute > Peace, Conflict and Equality
Institute for Research in Social Sciences
ID Code:6708
Deposited By: Professor Owen Hargie
Deposited On:19 Jan 2010 11:01
Last Modified:15 Jun 2011 09:56

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