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Customer loyalty: an empirical study

McMullan, Rosalind and Gilmore, Audrey (2008) Customer loyalty: an empirical study. European Journal of Marketing, 42 (9/10). pp. 1084-1094. [Journal article]

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DOI: 10.1108/03090560810891154


Item Type:Journal article
Faculties and Schools:Ulster Business School
Ulster Business School > Department of Business and Enterprise
Research Institutes and Groups:Business and Management Research Institute
ID Code:6893
Deposited By: Professor Audrey Gilmore
Deposited On:15 Jan 2010 11:53
Last Modified:08 Oct 2012 10:21

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