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Marketing innovation medical device prices follow the experience curve

Brown, A, Meenan, BJ and Young, T (2007) Marketing innovation medical device prices follow the experience curve. Journal of Medical Marketing, 7 (3). pp. 203-212. [Journal article]

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DOI: 10.1057/palgrave.jmm.5050086


The ‘ experience curve ’ shows a consistent relationship between the cost (or price) of a product, and the total production volume to that point and is observable for a wide range of products, often over surprisingly long periods of time. Evidence is presented here to indicate that medical devices also follow such curves. The benefits to be gained from wider use of such curves by manufacturers and by health technology assessment organisations, particularly for reimbursement, are presented.

Item Type:Journal article
Keywords:experience curve , health technology assessment , price decline , medical devices , product lifecycle
Faculties and Schools:Faculty of Computing & Engineering
Faculty of Computing & Engineering > School of Engineering
Research Institutes and Groups:Engineering Research Institute
Engineering Research Institute > Nanotechnology & Integrated BioEngineering Centre (NIBEC)
ID Code:7201
Deposited By: Professor Brian Meenan
Deposited On:20 Jan 2010 11:36
Last Modified:09 Dec 2015 10:37

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