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Data Mining: Giving E-Tailers What They Want

Mulvenna, Maurice, Buchner, Alex G, Moussy, L and Slater, D (2000) Data Mining: Giving E-Tailers What They Want. International Journal of e-Business Strategy Management, 1 (4). pp. 289-298. [Journal article]

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This paper looks at data mining applied to Internet retailing from the perspective of a user partner in the MIMIC research project. It discusses the methods used to identify user requirements, and outlines these user requirements. It also examines the nature of the business process within which data mining should be implemented. In particular, the paper focuses upon the relationship between Internet retailers and service providers who provide the retailers with specialist services. It also provides an overview of the main results to date of the MIMIC project.

Item Type:Journal article
Faculties and Schools:Faculty of Computing & Engineering
Faculty of Computing & Engineering > School of Computing and Mathematics
ID Code:7919
Deposited By: Professor Maurice Mulvenna
Deposited On:11 Mar 2010 10:59
Last Modified:17 Oct 2017 15:42

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