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Data Driven Marketing

Mulvenna, Maurice, Norwood, Marian and Buchner, Alex G (1998) Data Driven Marketing. International Journal of Electronic Markets, 8 (3). pp. 32-37. [Journal article]

PDF - Published Version

URL: http://www.electronicmarkets.org/issues/volume-8/volume-8-issue-3/datadrivenmarketing0.pdf

Item Type:Journal article
Faculties and Schools:Faculty of Computing & Engineering
Faculty of Computing & Engineering > School of Computing and Mathematics
ID Code:7921
Deposited By: Professor Maurice Mulvenna
Deposited On:22 Mar 2010 16:39
Last Modified:17 Oct 2017 15:42

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